Behind the Scenes at the MiH Jeans Spring/Summer 2012 lookbook (studio) shoot. The lovely founder of MiH Jeans, Chloe Lonsdale, and her awesome team invited me to Sola Studios in West London to take some behind the scenes photographs documenting the first day of their studio shoot with gorgeous Lithuanian model, Beegee. Disclaimer: I LOVE the MiH brand. I adore the jeans, the campaigns (I have seen a sneak peek of the campaign for SS 2012 and the photographs are beautiful... they feature one of my fav models!) and the history behind this British brand. Chloe inherited the Made in Heaven brand from her Godfather (who started it in 1969) but Chloe's parents were also in the denim business: her Dad started the Jean Machine stores and her mama was a top 70's denim model.
Thanks so much to the MiH team for having me out for the day!